Inside the extravagant London weddings of the super-rich Nigerian couples who spend £150,000 on bubbly, £100,000 on a dress and £6,000 on favours
Every bride wants to
look a million dollars when they tie the knot - and affluent women from Nigeria
are spending just that to achieve it on their big days.
According to a
London-based wedding planner, super-rich couples from the West African country
can easily blow a small fortune on their nuptials, from spending £100,000 on a
designer wedding dress to £150,000 on alcohol.
'Left' Ruth Langsford meets
Elizabeth Aisien, who says it isn't unusual for wealthy Nigerians to
spend £1m on their wedding day
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In-demand event maestro
CEO and founder of Prive Luxury Events Elizabeth Aisien says London has become
the destination of choice for Africa's wealthy elite when they tie the knot.
'It's a competition,
people want something like "wow, she arrived by plane". The bride
wants to look good and wear the best of everything.'
As a result, she said
brides will pay around £100,000 for a bespoke dress by a designer like Vera
Wang and £475,000 on diamond jewellery.
She added that it is not
just the bride who will push the boat out on the gems they wear to accessorise
an expensive outfit.
'The other women want to
make a statement, "I wore this diamond, my diamond is bigger than
yours",' Elizabeth explained.
She added that the venues of choice for weddings and receptions are up-market London hotels including The Dorcester, The Landmark Hotel and Claridges.
She added: 'Kensington
Palace is another favourite for Nigerians now.'
According to the
Historic Royal Palaces, prices for weddings at the Palace start from £12,500
exclusive of catering and VAT.
Elizabeth said after
forking out to look her best, a bride will then spend a fortune wining and
dining her guests - all three thousand of them.
She explained: 'They
will spend the most money on Champagne as you have two to three thousand guests
at a traditional Nigerian wedding and they will get a bottle of Champagne
each.'
This means at an average
Nigerian wedding, £150,000 will be spent on booze.
And it's not just food
and drink lavished on the guests. While at British weddings, attendees may get
a token favour like a chocolate, at affluent Nigerian weddings, they will get a
gift bag worth thousands.
Such a bag might contain
a £345 perfume, a cashmere scarf worth £350 and a £5,000 watch.
With such luxuries being
given out at weddings, it is perhaps no surprise that according to Tatler,
every third pound currently spent in Harrods is by a Nigerian.
Nigeria is Africa's
largest economy as the Niger Delta region in the south holds some of the
world's richest oil reserves. A recent world wealth study found the number of
millionaires in Nigeria has risen about 305 percent since 2000.
Many of affluent
Nigerians are moving to London - helping the city become home to the most
billionaires than any other city in the world.
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