DAVID GANDY IN THE NEW M&S MEN'S PANTS CAMPAIGN

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Muscles flexed, eyes narrowed, skin a sun-kissed brown, scantily clad model David Gandy smoulders in the latest Marks and Spencer ad campaign.

The sight of a man in impossibly tight pants will really help shift the retailer's latest range of underwear just like the rather risqué shots simply alienate M&S’s traditional, middle-aged customer base.











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